The CCA Kitchen · Email & Text Message Marketing

Your best customers already gave you their number. Use it.

Social algorithms decide who sees your posts. Email and SMS go straight to the people who already love you. We run newsletters, promos, announcements and automated win-back campaigns that turn one visit into a habit.

Dessert set on a table at Carversville Inn

The numbers

The highest-ROI channels a restaurant owns

$36average return for every $1 spent on email marketing (Litmus)
98%of text messages are opened, most within minutes (Gartner)
5–25xmore expensive to win a new customer than keep an existing one (Harvard Business Review)
5%more retention can raise profits 25–95% (Bain & Company)
~20–35%typical open-rate range for restaurant & food email lists (Mailchimp benchmarks)
~19%+average SMS click-through rate, several times higher than email
~60%of first-time restaurant guests don't return for a second visit — win-back flows target exactly them
24/7automations: welcome, birthday and lapsed-guest messages run without your staff lifting a finger

Sources: Litmus State of Email; Gartner; Harvard Business Review, “The Value of Keeping the Right Customers”; Bain & Company; Mailchimp email benchmarks. Figures are industry averages, not guarantees.

What we run for you

Newsletters

Monthly or bi-weekly stories: new dishes, the people behind them, events and what's in season. Designed with your photography so every email looks like the restaurant.

Announcements & promos

New locations, menu launches, holiday pre-orders, gift cards, catering and limited-time specials — timed to fill your slow days.

Lapsed-guest win-back

Automated sequences that notice when a regular hasn't visited in 45, 60 or 90 days and give them a reason to come back.

SMS blasts

Short, opt-in texts for time-sensitive offers: “Tonight only,” “Pies just out of the oven,” “Mother's Day reservations open.”

List growth

QR table tents, Wi-Fi capture, online-ordering opt-ins, website pop-ups and giveaways that build the list ethically and compliantly.

Reporting

A one-page monthly report: list growth, opens, clicks, redemptions and revenue attributed — in plain English.

Guest reading a restaurant text message offer on a smartphone

How it pays off

A simple win-back math example

Say your list has 4,000 guests and 1,200 haven't visited in 90 days. A three-message win-back flow that brings back just 5% of them is 60 return visits. At a $45 average check, that's $2,700 in recovered revenue from one automation — and it runs every month.

Illustrative example; your list size, check average and response rate will vary.

The CCA Kitchen

Stop renting your audience. Own it.

We'll set up your list, your automations and your first three campaigns.

Book a free kitchen-table strategy call