Anatomy of a Viral Post: How A 17-Second Reel Hit 3 Million Views (and Counting)
On May 30, 2026, we posted a 17-second reel for our client Bluestem Botanicals, an organic farm and herb shop in Doylestown, PA. The caption was a few words long: "This is Chamomile ASMR. You're welcome, social media."
Forty-eight hours later it had crossed 3 million views across Facebook, Instagram and TikTok. No ad spend. No boosting. No influencer deal. Just organic reach on a piece of content that did its job better than anything we'd posted for the account before.
A.I. Can’t Do What We Can Do (Yet)
I’m tired of hearing about what A.I. is gonna do. I’m tired of hearing how it’s going to replace everyone’s jobs. I’m tired of hearing how it’s going to make some percentage of us obsolete. I’m tired of hearing how soulless numbskulls…