Personal Injury Marketing for Firms That Want Better Cases
Local SEO, ads and video for PI attorneys
Win the Cases Worth Winning
Personal injury is one of the most competitive categories in local search.
We help PI firms stand out with strong local SEO, disciplined ad spend and video that makes people feel they already know their attorney, all tracked to signed cases.
Where PI Firms Lose Cases
Ranking statewide but not in the towns where the best cases come from
Paying for clicks on searches that will never become cases
Generic websites that look like every other firm
Calls going to voicemail after hours
No way to tell which channel produced the biggest settlements
Our Personal Injury Marketing System
Local SEO by case type and town: pages for car accidents, truck accidents, motorcycle accidents, pedestrian accidents, slip and fall, dog bites and wrongful death, matched to the counties and cities you serve.
Google Business Profile: reviews, photos, posts and a profile for each office.
Google Ads and Local Services Ads: focused on high-intent case types with strict negative keywords and call recording.
Attorney video: "What to do after a car accident" style explainers that rank on YouTube and Google and build trust.
Intake tracking: every call and form tagged by source, with response time and outcome.
Case-value reporting: cost per signed case and average case value by channel.
Content That Ranks for PI
We answer the questions people ask right after an accident: "Do I need a lawyer after a minor car accident?", "How long do I have to file a claim?", "What is my case worth?" Each answer links back to the right case-type page, and your attorneys approve every legal statement before it goes live.
Our Work
For Joyce, Carmody & Moran, we built Philadelphia practice-area landing pages and localized content that grew organic traffic and qualified inquiries for the firm's new office.
Frequently Asked Questions
Should a PI firm use Google Local Services Ads?
Often, yes. Local Services Ads appear above regular ads and you pay per lead, not per click. They work best alongside SEO and standard Google Ads.
Do you guarantee rankings?
No legitimate agency can. We focus on content, local signals, reviews, site quality and tracking.
Do you also handle other practice areas?
Yes. See our full law firm marketing services.