Hoban Wellness: Digital Warrior

When Hoban Wellness partnered with Conscious Content Agency, the goal was to elevate both brand presence and client acquisition through a comprehensive digital overhaul. We led a complete website redesign that modernized the visual identity, clarified service offerings, and streamlined the user experience. A fully integrated online booking system was implemented to reduce friction in the scheduling process, making it simple for clients to move from interest to confirmed appointment in just a few clicks.

Beyond the redesign, we developed a cohesive content and traffic strategy designed to consistently drive new and returning clients to the platform. Through organic search optimization, we structured service pages and wellness-focused content to capture high-intent local search traffic. Simultaneously, we built a strategic social media presence that reinforced Katie’s authority, communicated her approach to wellness, and nurtured audience trust through educational and values-driven content.

To further strengthen client retention and acquisition, we launched a targeted email marketing strategy that re-engaged past clients, promoted seasonal offerings, and supported ongoing wellness programming. The result was a measurable increase in website traffic, improved booking conversion rates, and a more predictable client pipeline. By aligning brand clarity, user experience, and multi-channel marketing, Conscious Content Agency helped Katie Hoban Wellness translate digital presence into sustainable business growth.